Julia Grippo

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<channel>
	<title>Julia Grippo</title>
	<link>https://juliagrippo.com</link>
	<description>Julia Grippo</description>
	<pubDate>Fri, 03 Apr 2026 03:17:04 +0000</pubDate>
	<generator>https://juliagrippo.com</generator>
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	<item>
		<title>Work</title>
				
		<link>https://juliagrippo.com/Work-1</link>

		<pubDate>Wed, 12 Jan 2022 22:58:53 +0000</pubDate>

		<dc:creator>Julia Grippo</dc:creator>

		<guid isPermaLink="true">https://juliagrippo.com/Work-1</guid>

		<description>
	Multi-disciplinary designer with a 
keen interest in brand identity, 
interactions, and experiences. More︎


GEMINI BRAND DESIGN ︎︎︎&#60;img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/835b5e877577ff6561c0785f1d45396b611080db24b2b60540e5cdb32229937d/Kit-of-Parts.png" data-mid="246825146" border="0"  src="https://freight.cargo.site/w/1000/i/835b5e877577ff6561c0785f1d45396b611080db24b2b60540e5cdb32229937d/Kit-of-Parts.png" /&#62;


RISD BRAND DESIGN ︎︎︎&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/c0f92427c67e015fdc155ac27424f2d6eefdd79d5b5c7f0852931105eacd4bd6/RISD.jpg" data-mid="202834653" border="0"  src="https://freight.cargo.site/w/1000/i/c0f92427c67e015fdc155ac27424f2d6eefdd79d5b5c7f0852931105eacd4bd6/RISD.jpg" /&#62;


CHIME BRAND DESIGN ︎︎︎ &#60;img width="672" height="378" width_o="672" height_o="378" data-src="https://freight.cargo.site/t/original/i/f94adc2a567d77837da36a782f42adffb6481c0cbe5457985e96e30da73190df/02_CHIME_MOTION_KOP_ILLUSTRATION_Portal-Scenes.gif" data-mid="217722742" border="0"  src="https://freight.cargo.site/w/672/i/f94adc2a567d77837da36a782f42adffb6481c0cbe5457985e96e30da73190df/02_CHIME_MOTION_KOP_ILLUSTRATION_Portal-Scenes.gif" /&#62;

SCHOLASTIC&#38;nbsp;BRAND DESIGN ︎︎︎&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/61b1c500ea715de660142cb8a8cf606491f5fd6e1622c607cade67a5ba24d3e0/SBF_1.gif" data-mid="205538220" border="0"  src="https://freight.cargo.site/w/960/i/61b1c500ea715de660142cb8a8cf606491f5fd6e1622c607cade67a5ba24d3e0/SBF_1.gif" /&#62;


&#60;img width="2268" height="1310" width_o="2268" height_o="1310" data-src="https://freight.cargo.site/t/original/i/3a6d7fedcc8e73aacdaf6cba7bf74c8123b2ad94f8c437b5f23fe3518cb9afe2/video-2.gif" data-mid="130005988" border="0"  src="https://freight.cargo.site/w/1000/i/3a6d7fedcc8e73aacdaf6cba7bf74c8123b2ad94f8c437b5f23fe3518cb9afe2/video-2.gif" /&#62;


BANZA&#38;nbsp;PACKAGE DESIGN ︎︎︎
&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e3d5b979397a2b1499196532a8dc7db6d8994198ac7769dfc6f16d9f127bd023/Homepage_2_fed00768-d610-4f0e-aa76-f9ac49198a9d_1200x.jpg" data-mid="205538299" border="0"  src="https://freight.cargo.site/w/1000/i/e3d5b979397a2b1499196532a8dc7db6d8994198ac7769dfc6f16d9f127bd023/Homepage_2_fed00768-d610-4f0e-aa76-f9ac49198a9d_1200x.jpg" /&#62;


	 CLOUD+ UI/UX DESIGN&#38;nbsp; ︎︎︎

&#60;img width="2268" height="1310" width_o="2268" height_o="1310" data-src="https://freight.cargo.site/t/original/i/3a6d7fedcc8e73aacdaf6cba7bf74c8123b2ad94f8c437b5f23fe3518cb9afe2/video-2.gif" data-mid="130005988" border="0"  src="https://freight.cargo.site/w/1000/i/3a6d7fedcc8e73aacdaf6cba7bf74c8123b2ad94f8c437b5f23fe3518cb9afe2/video-2.gif" /&#62;


	PLASTIC BRAND / UI/UX DESIGN ︎︎︎

&#60;img width="2100" height="1401" width_o="2100" height_o="1401" data-src="https://freight.cargo.site/t/original/i/8b5ad82ba19b563887dbab9ce187ab6bcfe67f450093d3487893e3b8499cafa2/09.jpg" data-mid="130007240" border="0"  src="https://freight.cargo.site/w/1000/i/8b5ad82ba19b563887dbab9ce187ab6bcfe67f450093d3487893e3b8499cafa2/09.jpg" /&#62;


	 XSCAPE SPECULATIVE / UI/UX DESIGN ︎︎︎

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/51f38d3a7dd053a9b30e099f426db6d6cf40a81872dc40b7b747dab1c19c03b2/DigitalEscapism.gif" data-mid="202834386" border="0"  src="https://freight.cargo.site/w/1000/i/51f38d3a7dd053a9b30e099f426db6d6cf40a81872dc40b7b747dab1c19c03b2/DigitalEscapism.gif" /&#62;


	AMPLIFY&#38;nbsp;BRAND DESIGN ︎︎︎

&#60;img width="4896" height="3264" width_o="4896" height_o="3264" data-src="https://freight.cargo.site/t/original/i/e17db98b52d27ce6642a1ad14870752d807bb001d3b8fd331cf28eaa80c8233e/Banner.jpg" data-mid="130007077" border="0"  src="https://freight.cargo.site/w/1000/i/e17db98b52d27ce6642a1ad14870752d807bb001d3b8fd331cf28eaa80c8233e/Banner.jpg" /&#62;


&#60;img width="706" height="380" width_o="706" height_o="380" data-src="https://freight.cargo.site/t/original/i/e1dedce5e0c6ca0a1e7d159c3bfa34c889f8f58e7ff94e1e1a583836b0bc3ed7/Sub-2.gif" data-mid="130007391" border="0"  src="https://freight.cargo.site/w/706/i/e1dedce5e0c6ca0a1e7d159c3bfa34c889f8f58e7ff94e1e1a583836b0bc3ed7/Sub-2.gif" /&#62;


NBCUNIVERSAL BRAND / MOTION DESIGN ︎︎︎
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/26066f885794d0a820032b3078431716f5f1ecb1f5239083d681fe5c8faf51c9/USA_ABD_Endpage_210830_v06_wUSALogo_02.jpg" data-mid="130007362" border="0"  src="https://freight.cargo.site/w/1000/i/26066f885794d0a820032b3078431716f5f1ecb1f5239083d681fe5c8faf51c9/USA_ABD_Endpage_210830_v06_wUSALogo_02.jpg" /&#62;


LOGOS LOGO DESIGN ︎︎︎
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/812547c43c6049957bd7183173dd80b5d4bbfde353233752ec369565531b0fdf/Logo-GIF.gif" data-mid="131303215" border="0"  src="https://freight.cargo.site/w/1000/i/812547c43c6049957bd7183173dd80b5d4bbfde353233752ec369565531b0fdf/Logo-GIF.gif" /&#62;


&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b0ba920c8fb21597c8138286d005de73077aa82bcfbfb4555e611a58310555e3/Project5_1.gif" data-mid="131435468" border="0"  src="https://freight.cargo.site/w/1000/i/b0ba920c8fb21597c8138286d005de73077aa82bcfbfb4555e611a58310555e3/Project5_1.gif" /&#62;


OKAY UI/UX DESIGN ︎︎︎
&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/8f1d40e554c3d811286d8534bc543b845031067d35076478e62340aeea893b85/aae0a050-6a1c-443d-8ce5-1a42d2363b82_rw_1920.png" data-mid="131451339" border="0"  src="https://freight.cargo.site/w/1000/i/8f1d40e554c3d811286d8534bc543b845031067d35076478e62340aeea893b85/aae0a050-6a1c-443d-8ce5-1a42d2363b82_rw_1920.png" /&#62;


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	<item>
		<title>Index</title>
				
		<link>https://juliagrippo.com/Index</link>

		<pubDate>Tue, 11 Jan 2022 19:58:33 +0000</pubDate>

		<dc:creator>Julia Grippo</dc:creator>

		<guid isPermaLink="true">https://juliagrippo.com/Index</guid>

		<description>
	Multidisciplinary designer with a 
keen interest in brand systems, 
interactions, and experiences. MORE︎
</description>
		
	</item>
		
		
	<item>
		<title>Gemini</title>
				
		<link>https://juliagrippo.com/Gemini</link>

		<pubDate>Fri, 03 Apr 2026 03:17:04 +0000</pubDate>

		<dc:creator>Julia Grippo</dc:creator>

		<guid isPermaLink="true">https://juliagrippo.com/Gemini</guid>

		<description>&#60;img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/8a9a43f117c08a1d1b3a346686623ab63ba603f191813b6121a5d990f2cb1531/Kit-of-Parts.png" data-mid="246810606" border="0"  src="https://freight.cargo.site/w/1000/i/8a9a43f117c08a1d1b3a346686623ab63ba603f191813b6121a5d990f2cb1531/Kit-of-Parts.png" /&#62;
	Gemini
	Your bridge to the future of finance. Gemini is a crypto super app for predicting, investing, and earning.

	
	Company&#38;nbsp;︎︎︎ Gemini
My Role ︎︎︎ Brand Designer
Field ︎︎︎ Growth and Customer Marketing, Event Design, Out-of-home Campaign Design, Web Design, Social Design, Merchandise DesignTypefaces ︎︎︎ Geist and Geist Mono

&#60;img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/6d16bd516f4faf0a3f417b9d2d2feddb04ccf1d18c000f371920d6a5671bb4cc/Color.png" data-mid="246824467" border="0"  src="https://freight.cargo.site/w/1000/i/6d16bd516f4faf0a3f417b9d2d2feddb04ccf1d18c000f371920d6a5671bb4cc/Color.png" /&#62;


	A New Era
In 2025, Gemini rebranded itself as the future of finance. An optimistic, future-looking brand centered around the crypto super app.Horizon flare signals our unwavering belief that crypto will redesign the global financial system. 
Paired with Geist and a secondary palette inspired by space and retrofuturism, the identity reflects Gemini’s intention to be an approachable, trustworthy, and futuristic brand.


&#60;img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/a6799a9025f2a3af63994b888deb2b731ce5384183538f905f226251b746dc77/Core-Palette.png" data-mid="246824492" border="0"  src="https://freight.cargo.site/w/1000/i/a6799a9025f2a3af63994b888deb2b731ce5384183538f905f226251b746dc77/Core-Palette.png" /&#62;
&#60;img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/2b04cd116e29672be0e057492dc9ec2ee179603414a82476ab44c7f6f060ee0c/Logo.png" data-mid="246824490" border="0"  src="https://freight.cargo.site/w/1000/i/2b04cd116e29672be0e057492dc9ec2ee179603414a82476ab44c7f6f060ee0c/Logo.png" /&#62;
&#60;img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/d0190c701f2e860691bd235e65de8d72519a967a11d46f2456573f4bac50bccf/Secondary-Palette.png" data-mid="246824493" border="0"  src="https://freight.cargo.site/w/1000/i/d0190c701f2e860691bd235e65de8d72519a967a11d46f2456573f4bac50bccf/Secondary-Palette.png" /&#62;
&#60;img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/61e168240008756470839ed77376af2e18a14013932c75214b5389eb19a8cff3/Type.png" data-mid="246824494" border="0"  src="https://freight.cargo.site/w/1000/i/61e168240008756470839ed77376af2e18a14013932c75214b5389eb19a8cff3/Type.png" /&#62;

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	&#60;img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/378d5e680be73dca99516007fc8e03afb247687452ce9d30c0946e18f0674e26/Illustrations.png" data-mid="246810684" border="0"  src="https://freight.cargo.site/w/1000/i/378d5e680be73dca99516007fc8e03afb247687452ce9d30c0946e18f0674e26/Illustrations.png" /&#62;
	Retrofuturism
Our updated illustration system references a combination of NASA-inspired blueprints and contemporary monoline styling.A constrained palette of warm cream and vivid orange references 2-tone color printing techniques while the subjects themselves reference futuristic motifs relevant to crypto and tech.
&#60;img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/42c7768e9872b9322875d4564114fe7b6cf306d6806dbfd97bf29f07775d91f4/Deck.png" data-mid="246825084" border="0"  src="https://freight.cargo.site/w/1000/i/42c7768e9872b9322875d4564114fe7b6cf306d6806dbfd97bf29f07775d91f4/Deck.png" /&#62;


	Going to Mars
Our updated illustration system references a combination of NASA-inspired blueprints and contemporary monoline styling. Following the update to our app UI, we wanted to create a cohesive visual system spanning product, web, and brand. The exchange product page update unified visual systems by leaning into the Mars aesthetic. 
Utilizing otherworldly rock formations to reference space terrain and unify web with product. View my process work on the right see color, &#38;nbsp;imagery, and motion exploration.
	
&#60;img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/41860d93e165744279d0cd3048c0b7c20e1616c8c5ff4edf69883a5af7a08bda/2.png" data-mid="246825134" border="0"  src="https://freight.cargo.site/w/1000/i/41860d93e165744279d0cd3048c0b7c20e1616c8c5ff4edf69883a5af7a08bda/2.png" /&#62;
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&#60;img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/fa1db7ccb8dde40e6fc6f869d466d7cd3a175e80812c31d8a931f4e658238727/5.png" data-mid="246825137" border="0"  src="https://freight.cargo.site/w/1000/i/fa1db7ccb8dde40e6fc6f869d466d7cd3a175e80812c31d8a931f4e658238727/5.png" /&#62;

&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c4bebc0b3029a02ff7cf719c2e0eba60fcb98493007861c0a3e5cb6d650cab3a/Overview.png" data-mid="246825106" border="0"  src="https://freight.cargo.site/w/1000/i/c4bebc0b3029a02ff7cf719c2e0eba60fcb98493007861c0a3e5cb6d650cab3a/Overview.png" /&#62;


Bitcoin Vegas
Since 2019, the Bitcoin Conference has been the annual gathering of the global Bitcoin community—driving the movement for sound money and financial freedom.In 2025, Bitcoin took over Las Vegas, uniting builders, leaders, and believers.Here, Gemini unveiled the new “The Bitcoin Edition” of The Gemini Credit Card® and gave away 2 twin cybertrucks to commemorate the moment.


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b9bfb615b5ab35fda611f9f769beaf5c770c20637445d405ac8dba16a5ef34d5/Booth.png" data-mid="246810668" border="0"  src="https://freight.cargo.site/w/1000/i/b9bfb615b5ab35fda611f9f769beaf5c770c20637445d405ac8dba16a5ef34d5/Booth.png" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>RISD</title>
				
		<link>https://juliagrippo.com/RISD</link>

		<pubDate>Thu, 25 Jan 2024 22:47:43 +0000</pubDate>

		<dc:creator>Julia Grippo</dc:creator>

		<guid isPermaLink="true">https://juliagrippo.com/RISD</guid>

		<description>&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/1dc1b59bb9056c1f2de2ab3b86add689bf60011fadf27a4b9067fe6569c587ae/RISD_Case_Study_15.jpg" data-mid="202839231" border="0"  src="https://freight.cargo.site/w/1000/i/1dc1b59bb9056c1f2de2ab3b86add689bf60011fadf27a4b9067fe6569c587ae/RISD_Case_Study_15.jpg" /&#62;


	Rhode Island School of Design&#38;nbsp;


	Founded in Providence in 1877, Rhode Island School of Design is one of the leading art and design schools in the world. Known for its cross-disciplinary approach to art and design pedagogy, RISD has always attracted students who are interested in making while critically engaging with culture and producing ideas that impact the future.In recent years the school entered a transformation that involved deeper, structural commitments to evolve and open up—to a wider range of creative voices and practices, to the decolonization of histories and knowledge, and to new applications of design disciplines and technologies that would attract the next generation of aspiring creative minds.  Gretel partnered with RISD and research agency ON ROAD to build an identity framework that ties all parts of the institution together, amplifying the voices of this diverse and distinctive community.

	
	Agency ︎︎︎ Gretel
My Role ︎︎︎ Freelance Designer &#38;amp; Design Intern
Field ︎︎︎ Brand Identity, Type Design
Typefaces ︎︎︎ RISD Sans &#38;amp; Serif by Ryan Bugden in close collaboration with the larger Gretel + RISD teams
Team ︎︎︎ DESIGN: Andrea Trabucco-Campos, Dylan Mulvaney, Lea Loo / ECD: Ryan Moore / STRATEGY: Kasia Galla, Sam Arabia, Nathan Frisch, Daniel Edmundson (ESD) / PM: Kerry Griner / MOTION: Cyrus Cumming, John Choi
Research ︎︎︎ ON ROAD Tarik Fontanelle
RISD Team ︎︎︎ Kerci Marcello, Huy Vu, Jordan Gushwa, Mary Banas
 Published ︎︎︎ August 2022

	
Built with the RISD Community
We developed this identity openly with the RISD community, sharing every step on a microsite we designed &#38;amp; built, and through open forums where we would present to the community and have open discussions about the work.&#38;nbsp;

Click here to view the micosite


	An Active Purpose
Our strategic aim was to capture the ambition of the school’s artists, designers and scholars to create a more just, fair, and sustainable society. We knew our purpose needed to resonate with these audiences while also being actionable for anybody within the RISD community—something they would naturally do every day. Together we co-crafted RISD’s new guiding idea: Question to Create, Create to Question, which captures the spirit of curiosity and drives everything RISD creators make. 
	&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/f1575e0bbee76b17366162dd622bc7de1af4f1da9c310257b5847fcc70005581/RISD.jpg" data-mid="202835478" border="0"  src="https://freight.cargo.site/w/1000/i/f1575e0bbee76b17366162dd622bc7de1af4f1da9c310257b5847fcc70005581/RISD.jpg" /&#62;


	&#60;img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/dd1547180b5ba66be2d0526b9ea84839389cd56843f1e881bfeca47742d00680/RISD_Case_Study_20.jpg" data-mid="202844578" border="0"  src="https://freight.cargo.site/w/1000/i/dd1547180b5ba66be2d0526b9ea84839389cd56843f1e881bfeca47742d00680/RISD_Case_Study_20.jpg" /&#62;
	Making Strategy Visible
An art and design education is never complete. A dynamic, constantly evolving process of learning, interrogating, making, critiquing, and starting again. The core visual concept of ‘Complete / Incomplete’ translates into a set of open, flexible tools and frameworks for the talented RISD community to use and evolve.


A Custom Typeface
The design system captures this endless loop in a simple and recognizable typographic signature that ranges from complete to incomplete and ensures consistency while allowing for flexibility and expression.&#38;nbsp;

After an extensive exploration that yieled over 105 font prototypes, a custom super family of typefaces was drawn by a RISD alum, Ryan Bugden (GD 14), who worked closely with the RISD and Gretel teams throughout the development.

	&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/a09085f9e906faeb195c454e971a1f0966fa8c6d023f6a62d2d8fe1f9f5bee82/RISD_Case_Study_07.jpg" data-mid="202844573" border="0"  src="https://freight.cargo.site/w/1000/i/a09085f9e906faeb195c454e971a1f0966fa8c6d023f6a62d2d8fe1f9f5bee82/RISD_Case_Study_07.jpg" /&#62;


	&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/72e4968323c23acb5635475b72ba33b2334e3e8f54adff12a51040dfc927487d/RISD_Case_Study_11.jpg" data-mid="202844574" border="0"  src="https://freight.cargo.site/w/1000/i/72e4968323c23acb5635475b72ba33b2334e3e8f54adff12a51040dfc927487d/RISD_Case_Study_11.jpg" /&#62;
	&#60;img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/d8d64b3d93687191fe7d65a336240b337ff2aa430e67d864de6ab7aa98d49d96/RISD_Case_Study_16.jpg" data-mid="202844577" border="0"  src="https://freight.cargo.site/w/1000/i/d8d64b3d93687191fe7d65a336240b337ff2aa430e67d864de6ab7aa98d49d96/RISD_Case_Study_16.jpg" /&#62;

View the full case study ︎&#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>Chime</title>
				
		<link>https://juliagrippo.com/Chime</link>

		<pubDate>Thu, 05 Sep 2024 01:23:36 +0000</pubDate>

		<dc:creator>Julia Grippo</dc:creator>

		<guid isPermaLink="true">https://juliagrippo.com/Chime</guid>

		<description>


	Chime
	
Chime empowers individuals to foster financial peace of mind, disrupt the status quo, and unlock financial progress. Chime's new purpose and brand identity disrupts the conventions of traditional banking by redefining what progress means and looks like for people today.Designed to make financial progress as effortless as scrolling through your feed. It’s bold, it’s modern, and it’s here to shake up the way you think about money in 2024.We’re empowering Chime’s community to own their financial journey.JKR’s goal was to build a more relatable, more inclusive, and more seamless experience for consumers without sacrificing Chime’s personality.

	
	Agency ︎︎︎ JKR
My Role ︎︎︎ Designer
Field ︎︎︎ Brand Identity, Type Design
Typefaces ︎︎︎ Chime Serif and Chime Saans in collaboration with the teams at Colophon Foundry and DisplaayIllustration ︎︎︎ Marco Palmieri
Team ︎︎︎ DESIGN: Daniel Rocha, Patricia Mitiko Watanabe Morales, Olivia King, Taylor Woods / CD: Jimmy Alleman / ECD: Jason Little / STRATEGY: Scott Fogel, Cole McCloskey / COPY: Joe Schott, Madeline Masarik / MOTION: Kaitlyn Chandler, Griffin Keller, Isaac Riches, Andrew Stubbs Johnston / 3D: Mat Brown, Abeselom Kavelashvili
Chime Team ︎︎︎ Vineet Mehra, Renaldo A. Chapman, Ryan Brown, Lauren Lio, Kaye OleoAgency Partners ︎︎︎ TwentyFirstCenturyBrand and AKQA
 Published ︎︎︎ September 2024


	Portal to Progress
The design concept centers the brand around the idea of a “portal to progress,” evoking the ease with which Chime’s customers can manage financial advancement. 
The updated identity strengthens the brands associations with trust and security, while disrupting traditional banking codes.
The green “portal” mirrors Chime's products, crafted to alleviate stress and streamline daily progress. By highlighting the synergy between the card and phone, the brand strengthens the connection between product usage and financial progress. &#38;nbsp;
Capturing everyday purchase moments through vignettes and photography reinforces the idea that incremental steps and basic usage lead to progress, making the everyday more aspirational.


	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/035279387ee5df84ed10d404181ebe009484911c0b6817979c9f20593bda86a9/27_CHIME_STILLS_KOP_ILLUSTRATION_Portal.png" data-mid="217506776" border="0"  src="https://freight.cargo.site/w/1000/i/035279387ee5df84ed10d404181ebe009484911c0b6817979c9f20593bda86a9/27_CHIME_STILLS_KOP_ILLUSTRATION_Portal.png" /&#62;


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4492c34997bbc07333130bb7af62c0f843b0d41a4799db37665229d8514bce65/42_CHIME_STILLS_ILLUSTRATION_Concept-Sketches-Community.png" data-mid="217967258" border="0"  src="https://freight.cargo.site/w/1000/i/4492c34997bbc07333130bb7af62c0f843b0d41a4799db37665229d8514bce65/42_CHIME_STILLS_ILLUSTRATION_Concept-Sketches-Community.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/19f838155a9e678a0e202ad3b4111eb8a78749d05ad6fcfcd27dc1da83975a8f/25_CHIME_STILLS_KOP_ILLUSTRATION_Members.png" data-mid="217506783" border="0"  src="https://freight.cargo.site/w/1000/i/19f838155a9e678a0e202ad3b4111eb8a78749d05ad6fcfcd27dc1da83975a8f/25_CHIME_STILLS_KOP_ILLUSTRATION_Members.png" /&#62;

	Real Customers
The new illustration approach is geared towards enhancing the relatability of the brand by depicting everyday moments.Together with Marco Palmieri, we created a set of illustrations and animated scenes to add a human, artistic and friendly touch to the brand.
The previous dated vector style was replaced by a fresh hand-drawn style giving the brand an more unique and ownable look.

Our illustrations were crafted to celebrate diversity. The shift to a realistic illustration style ensures that the brand is more relatable and inclusive of Chime’s community.


Enhancing Trust 
&#38;amp; Unlocking Potential

With a focus on inclusivity and accessibility, Chime Serif and Chime Saans were developed with Colophon Foundry and Displaay to maximize contrast and legibility while exuding trust, clarity, and security.


“Unlocking” letters and replacing them with pictograms or expressive hand script alternatives brings a personal, human touch to showcase Chime’s personality.&#38;nbsp;
	
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c434b04c098c37eaef8e8619973ee3c4228775cf75545a6efaf09bd95cfd7115/07_CHIME_STILLS_KOP_TYPOGRAPHY_Unlocked-Letters.png" data-mid="217721900" border="0"  src="https://freight.cargo.site/w/1000/i/c434b04c098c37eaef8e8619973ee3c4228775cf75545a6efaf09bd95cfd7115/07_CHIME_STILLS_KOP_TYPOGRAPHY_Unlocked-Letters.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5da752de26166da8d438c2db3ef9b97168d6c229676af01c6a3e22c1e50ac7d1/08_CHIME_STILLS_KOP_TYPOGRAPHY_Unlocked-Pictograms.png" data-mid="217721899" border="0"  src="https://freight.cargo.site/w/1000/i/5da752de26166da8d438c2db3ef9b97168d6c229676af01c6a3e22c1e50ac7d1/08_CHIME_STILLS_KOP_TYPOGRAPHY_Unlocked-Pictograms.png" /&#62;


	&#60;img width="4114" height="2314" width_o="4114" height_o="2314" data-src="https://freight.cargo.site/t/original/i/468e7f2880d927f34337e5c73cbf42ff2a6f0f07c30e131a72a1b98c56560da1/40_CHIME_STILLS_OOH-Trio.jpg" data-mid="217721650" border="0"  src="https://freight.cargo.site/w/1000/i/468e7f2880d927f34337e5c73cbf42ff2a6f0f07c30e131a72a1b98c56560da1/40_CHIME_STILLS_OOH-Trio.jpg" /&#62;

	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/234531f7612016336d35257f84df9b2b21aeba2947ce9cad8f8998ec7b40233c/29_CHIME_STILLS_KOP_ILLUSTRATION.png" data-mid="217721873" border="0"  src="https://freight.cargo.site/w/1000/i/234531f7612016336d35257f84df9b2b21aeba2947ce9cad8f8998ec7b40233c/29_CHIME_STILLS_KOP_ILLUSTRATION.png" /&#62;
	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5878e36324111ba344762eba6e005f49941913539e8d56c08b7d666b30791048/32_CHIME_STILLS_KOP_ILLUSTRATION_Iconography.png" data-mid="217721881" border="0"  src="https://freight.cargo.site/w/1000/i/5878e36324111ba344762eba6e005f49941913539e8d56c08b7d666b30791048/32_CHIME_STILLS_KOP_ILLUSTRATION_Iconography.png" /&#62;

	&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/98e94cdbba9ab80faa4f9f03e5c21bbcf24bd9c0fce1a14eb421eb629b2cdc51/13_CHIME_STILLS_DIGITAL_SOCIAL.jpg" data-mid="217721903" border="0"  src="https://freight.cargo.site/w/1000/i/98e94cdbba9ab80faa4f9f03e5c21bbcf24bd9c0fce1a14eb421eb629b2cdc51/13_CHIME_STILLS_DIGITAL_SOCIAL.jpg" /&#62;

	&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d95c28327405e3e0fc977b4140e7a2325fcd0566db8eba67b0fda0d3223c735c/38_CHIME_STILLS_DIGITAL_MyPay.jpg" data-mid="217721908" border="0"  src="https://freight.cargo.site/w/1000/i/d95c28327405e3e0fc977b4140e7a2325fcd0566db8eba67b0fda0d3223c735c/38_CHIME_STILLS_DIGITAL_MyPay.jpg" /&#62;
	&#60;img width="4586" height="2580" width_o="4586" height_o="2580" data-src="https://freight.cargo.site/t/original/i/f6ab4f654d9244a9d40bea839894776d521dd9ed85557b2db9d0a33b9a613ca9/15_CHIME_STILLS_OOH.jpg" data-mid="217721966" border="0"  src="https://freight.cargo.site/w/1000/i/f6ab4f654d9244a9d40bea839894776d521dd9ed85557b2db9d0a33b9a613ca9/15_CHIME_STILLS_OOH.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Scholastic Book Fair</title>
				
		<link>https://juliagrippo.com/Scholastic-Book-Fair</link>

		<pubDate>Mon, 26 Feb 2024 14:26:36 +0000</pubDate>

		<dc:creator>Julia Grippo</dc:creator>

		<guid isPermaLink="true">https://juliagrippo.com/Scholastic-Book-Fair</guid>

		<description>


	Scholastic Book Fair
	A wonderful ruckus that combines the excitement of school, the magic of books, and the possibility of worlds they contain.
The bold and energetic identity leans into Scholastic equities as well as the impactful experience of the fair itself. All aspects of the fair aim to empower kids to choose the books of their liking, igniting their wide-eyed bookjoy.
Strategic principles of Curious by Nature, Exuberantly Impactful, and Everyone’s Invited led our design process.


	Agency ︎︎︎ JKR
My Role ︎︎︎ Designer
Field ︎︎︎ Brand Identity, Type Design
Typefaces ︎︎︎ Obviously Ruckus by Oh No Type Co. in close collaboration with the larger JKR team, Obviously by Oh No Type Co.
Team ︎︎︎ DESIGN: Katie Rominger, Emilie Hahn, Nicholas Claure, Julia Grippo / GCD: Rich Greco / STRATEGY: Kimberly Dixon-Mays / AD: Izzy Taaffe / MOTION: Griffin Keller / COPY: Joe Schott


	Derived from Books
Our custom wordmark features bold, playful letterforms that capture the energy of the fair. The swing in the legs of the “K” and “R” are a nod to the flying pages motif in the Scholastic mark.&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/dce0725c9c183a266b43d25c37469cc8cbae1ab39dcaf1af63f697bbb6ddb183/ScholasticBookFairs-09.png" data-mid="205489910" border="0"  src="https://freight.cargo.site/w/1000/i/dce0725c9c183a266b43d25c37469cc8cbae1ab39dcaf1af63f697bbb6ddb183/ScholasticBookFairs-09.png" /&#62;
	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/75a070bc035a980c8f39c1dc638632ebb661bd9416fd533a4b1d9def4acf7596/bookfair_02.jpg" data-mid="217824379" border="0"  src="https://freight.cargo.site/w/1000/i/75a070bc035a980c8f39c1dc638632ebb661bd9416fd533a4b1d9def4acf7596/bookfair_02.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/3c9f3502b6622cd61515d008063755481a0530733134715a19bd09456f3382be/ScholasticBookFairs-11.png" data-mid="205489943" border="0"  src="https://freight.cargo.site/w/1000/i/3c9f3502b6622cd61515d008063755481a0530733134715a19bd09456f3382be/ScholasticBookFairs-11.png" /&#62;


&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/cef3d9e1b3cf2c69781b4ac4c5fad55266f8e6043b8cac88a4fcfce6402109d4/ScholasticBookFair_Shapes_Bookjoy-Shapes.png" data-mid="205498492" border="0"  src="https://freight.cargo.site/w/1000/i/cef3d9e1b3cf2c69781b4ac4c5fad55266f8e6043b8cac88a4fcfce6402109d4/ScholasticBookFair_Shapes_Bookjoy-Shapes.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cbe9e0ffcf56e1fa51f0318541549763295d3bc371ffd5115453c2b1a4cb5a5d/bookfair_12.jpg" data-mid="217824453" border="0"  src="https://freight.cargo.site/w/1000/i/cbe9e0ffcf56e1fa51f0318541549763295d3bc371ffd5115453c2b1a4cb5a5d/bookfair_12.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/86b9542e3df8ac08fc0a41fdb800a35f5788ffdb895125c083ac16ebb79dbdb4/ScholasticBookFair_Shapes_Bookjoy-Sparks.png" data-mid="205498509" border="0"  src="https://freight.cargo.site/w/1000/i/86b9542e3df8ac08fc0a41fdb800a35f5788ffdb895125c083ac16ebb79dbdb4/ScholasticBookFair_Shapes_Bookjoy-Sparks.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/952bdd7ba03ceb8c0276ebcbeb212eeaf2d7d7d763e7e1f0d6b7ba5cb9f7a41d/ScholasticBookFairs-34.png" data-mid="205498583" border="0"  src="https://freight.cargo.site/w/1000/i/952bdd7ba03ceb8c0276ebcbeb212eeaf2d7d7d763e7e1f0d6b7ba5cb9f7a41d/ScholasticBookFairs-34.png" /&#62;

	Emphasizing Discovery &#38;amp; Joy
The “Bookjoy Shapes” are inspired by our custom headline typeface. They can be used as platforms for characters, badges or call-outs that identify reader age-ranges, or backdrops for portrait photography.
Our “Bookjoy Sparks” emphasize those magic moments of discovery and joy. Derived from the “Bookjoy Shapes,” they can be used for additional visual texture.

The stickers bring personality and personalization to social content.


&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f3dd9e570217b50524b9e2bc6269a6a186bdca262851205589ca0d723541461d/ScholasticBookFairs-22.png" data-mid="205498598" border="0"  src="https://freight.cargo.site/w/1000/i/f3dd9e570217b50524b9e2bc6269a6a186bdca262851205589ca0d723541461d/ScholasticBookFairs-22.png" /&#62;


	Inspired by Emotion
Our custom typeface, Obviously Ruckus, features custom glyphs which capture the vast array of emotions experienced at the book fair.

Using four distinct categories (confidence, curiosity, energy, and imagination) for style inspiration, we partnered with OH No Type Company to create a unique alphabet of glpyhs that can be used alongside Obviously Bold.

	
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/2e7bed18a35eaa030b79fa5a735591cbecad856a4371db3e48da637ad895a848/ScholasticBookFairs-16.png" data-mid="205498630" border="0"  src="https://freight.cargo.site/w/1000/i/2e7bed18a35eaa030b79fa5a735591cbecad856a4371db3e48da637ad895a848/ScholasticBookFairs-16.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/e0992d2374a50064e207c07d66d9c27d09bcdd479f7a90f251eb0dd5d4709f82/ScholasticBookFairs-17.png" data-mid="205498713" border="0"  src="https://freight.cargo.site/w/1000/i/e0992d2374a50064e207c07d66d9c27d09bcdd479f7a90f251eb0dd5d4709f82/ScholasticBookFairs-17.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/e6d9a7bd9ae8f5d00f719b4161a2cb94bb118eab0f1ad545ba309c3ae90b3791/ScholasticBookFairs-18.png" data-mid="205498721" border="0"  src="https://freight.cargo.site/w/1000/i/e6d9a7bd9ae8f5d00f719b4161a2cb94bb118eab0f1ad545ba309c3ae90b3791/ScholasticBookFairs-18.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/98d1aad37c1404312498a39f917267fe5fee8a93c810d8a4eb9c6d017b50a5f2/ScholasticBookFairs-19.png" data-mid="205498722" border="0"  src="https://freight.cargo.site/w/1000/i/98d1aad37c1404312498a39f917267fe5fee8a93c810d8a4eb9c6d017b50a5f2/ScholasticBookFairs-19.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/d0750c424256368b77247a8573f51b4e6c0b88c6b338f1aff0d232beb3db3b78/ScholasticBookFairs-20.png" data-mid="205498724" border="0"  src="https://freight.cargo.site/w/1000/i/d0750c424256368b77247a8573f51b4e6c0b88c6b338f1aff0d232beb3db3b78/ScholasticBookFairs-20.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/00c94d4e61a8507a3a65873afd0c4063c7786d4d736a6dc2b8fec920b59dd083/bookfair_05.jpg" data-mid="217824662" border="0"  src="https://freight.cargo.site/w/1000/i/00c94d4e61a8507a3a65873afd0c4063c7786d4d736a6dc2b8fec920b59dd083/bookfair_05.jpg" /&#62;


&#60;img width="3120" height="1750" width_o="3120" height_o="1750" data-src="https://freight.cargo.site/t/original/i/47e6be2a213cb7e4f8619835697d6008d42ce173285c4e44467c05181a195b89/Screen-Shot-2024-02-26-at-12.39.10-PM.png" data-mid="205499241" border="0"  src="https://freight.cargo.site/w/1000/i/47e6be2a213cb7e4f8619835697d6008d42ce173285c4e44467c05181a195b89/Screen-Shot-2024-02-26-at-12.39.10-PM.png" /&#62;

	&#60;img width="3120" height="1748" width_o="3120" height_o="1748" data-src="https://freight.cargo.site/t/original/i/4dfc23fc4bc37ec1a26024614fccc029b3b4dce29d4c45f9ab5af382b349974f/Screen-Shot-2024-02-26-at-12.34.12-PM.png" data-mid="205499009" border="0"  src="https://freight.cargo.site/w/1000/i/4dfc23fc4bc37ec1a26024614fccc029b3b4dce29d4c45f9ab5af382b349974f/Screen-Shot-2024-02-26-at-12.34.12-PM.png" /&#62;
	&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/fc82ef10fcb862ff55b0d3113e14e4e5e81aa6fdae07daf97da343cb8c1cb5c3/ScholasticBookFairs-27.png" data-mid="205499181" border="0"  src="https://freight.cargo.site/w/1000/i/fc82ef10fcb862ff55b0d3113e14e4e5e81aa6fdae07daf97da343cb8c1cb5c3/ScholasticBookFairs-27.png" /&#62;


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ae4739547958137cfa5e9c0d6150764119f995d776b07193d269f103505b5bc/bookfair_18.jpg" data-mid="217824705" border="0"  src="https://freight.cargo.site/w/1000/i/7ae4739547958137cfa5e9c0d6150764119f995d776b07193d269f103505b5bc/bookfair_18.jpg" /&#62;


	&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/421f8acff5d99ab70d9938fbeddf08d4b75f6fa8234fc6bb21234365e97e226c/F23_Large-Standees_-ALL-4b.png" data-mid="217824920" border="0"  src="https://freight.cargo.site/w/800/i/421f8acff5d99ab70d9938fbeddf08d4b75f6fa8234fc6bb21234365e97e226c/F23_Large-Standees_-ALL-4b.png" /&#62;
	&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/2dd27c9c263f528c2df97e2316632dba54dbd2d3daf0e1bccf6f070348ab4186/SBF_BackpackPins.jpg" data-mid="217824944" border="0"  src="https://freight.cargo.site/w/1000/i/2dd27c9c263f528c2df97e2316632dba54dbd2d3daf0e1bccf6f070348ab4186/SBF_BackpackPins.jpg" /&#62;

	&#60;img width="1488" height="836" width_o="1488" height_o="836" data-src="https://freight.cargo.site/t/original/i/e07b8ade10bb09e12c45afab62b8fbc62235125055ee6d3c6d712c171da18320/ScholasticBookFairs_Box.png" data-mid="205489092" border="0"  src="https://freight.cargo.site/w/1000/i/e07b8ade10bb09e12c45afab62b8fbc62235125055ee6d3c6d712c171da18320/ScholasticBookFairs_Box.png" /&#62;


	&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/3c96ffe7d0b6776d51da53e73ff1d9aaf4bbaffd0adf2602bd36eb1ba19ec402/ScholasticBookFairs-29.png" data-mid="205499280" border="0"  src="https://freight.cargo.site/w/1000/i/3c96ffe7d0b6776d51da53e73ff1d9aaf4bbaffd0adf2602bd36eb1ba19ec402/ScholasticBookFairs-29.png" /&#62;
	&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/805291093c23f7b9bcff96b946cd59c30f731c8e599aa521cd7bd262a47b818a/ScholasticBookFairs-28.png" data-mid="205499041" border="0"  src="https://freight.cargo.site/w/1000/i/805291093c23f7b9bcff96b946cd59c30f731c8e599aa521cd7bd262a47b818a/ScholasticBookFairs-28.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e34bee2804372b4f964ccbc0263d5352d8210654b029a164e4ae4dcaa2e4ad3/bookfair_17.jpg" data-mid="217824707" border="0"  src="https://freight.cargo.site/w/1000/i/3e34bee2804372b4f964ccbc0263d5352d8210654b029a164e4ae4dcaa2e4ad3/bookfair_17.jpg" /&#62;&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/e7dbbde4f59940d5e5500b32a2d48421c491658bdc4debcc4d96efc0fd7c49b7/ScholasticBookFairs-38.png" data-mid="205499287" border="0"  src="https://freight.cargo.site/w/1000/i/e7dbbde4f59940d5e5500b32a2d48421c491658bdc4debcc4d96efc0fd7c49b7/ScholasticBookFairs-38.png" /&#62;
	Process Work
Everything from swipe pulling to moodboards to initial design directions, logo and type sketches, you’ll find it here!
	
&#60;img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5e971f33d598266ecd0209df86ff4e83781011ff2cb55cf316e461888cfe0e7d/NYC-Scholastic-Book-Fair-Explore---Frame-2.jpg" data-mid="217977304" border="0"  src="https://freight.cargo.site/w/1000/i/5e971f33d598266ecd0209df86ff4e83781011ff2cb55cf316e461888cfe0e7d/NYC-Scholastic-Book-Fair-Explore---Frame-2.jpg" /&#62;
&#60;img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/aa5a4bb15b7ddfa26488d710a849abaa8dda9bab7682aae1c3ed9dd56315f913/NYC-Scholastic-Book-Fair-Explore---Frame-1.jpg" data-mid="217977265" border="0"  src="https://freight.cargo.site/w/1000/i/aa5a4bb15b7ddfa26488d710a849abaa8dda9bab7682aae1c3ed9dd56315f913/NYC-Scholastic-Book-Fair-Explore---Frame-1.jpg" /&#62;
&#60;img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/de0c23319585ef527b4a7143bdfe00590c3fc6eda5a927cecc5d18679e550cc9/NYC-Scholastic-Book-Fair-Explore---Frame-3.jpg" data-mid="217977305" border="0"  src="https://freight.cargo.site/w/1000/i/de0c23319585ef527b4a7143bdfe00590c3fc6eda5a927cecc5d18679e550cc9/NYC-Scholastic-Book-Fair-Explore---Frame-3.jpg" /&#62;
&#60;img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f3fb4af23ce0947ecdb4f1cd19ca0acbc024e490db6f28f96fbee00d6f32c7cc/NYC-Scholastic-Book-Fair-Explore---Frame-4.jpg" data-mid="217977306" border="0"  src="https://freight.cargo.site/w/1000/i/f3fb4af23ce0947ecdb4f1cd19ca0acbc024e490db6f28f96fbee00d6f32c7cc/NYC-Scholastic-Book-Fair-Explore---Frame-4.jpg" /&#62;
&#60;img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c918c3185bd37bc26e6bb63584d473912c68fe1997b5b906f6b1a403f5b336aa/NYC-Scholastic-Book-Fair-Explore---Frame-5.jpg" data-mid="217977311" border="0"  src="https://freight.cargo.site/w/1000/i/c918c3185bd37bc26e6bb63584d473912c68fe1997b5b906f6b1a403f5b336aa/NYC-Scholastic-Book-Fair-Explore---Frame-5.jpg" /&#62;
&#60;img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9f917cad4fc17cddb3bacda0aad2d8284df8958a9a851f9504d61b799a99e2dc/NYC-Scholastic-Book-Fair-Explore---Frame-7.jpg" data-mid="217977314" border="0"  src="https://freight.cargo.site/w/1000/i/9f917cad4fc17cddb3bacda0aad2d8284df8958a9a851f9504d61b799a99e2dc/NYC-Scholastic-Book-Fair-Explore---Frame-7.jpg" /&#62;
&#60;img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/63aedf7149259a029114c2c90e123f90449180f85b465c2733aa50206423b65d/NYC-Scholastic-Book-Fair-Explore---Frame-6.jpg" data-mid="217977313" border="0"  src="https://freight.cargo.site/w/1000/i/63aedf7149259a029114c2c90e123f90449180f85b465c2733aa50206423b65d/NYC-Scholastic-Book-Fair-Explore---Frame-6.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Banza Waffles</title>
				
		<link>https://juliagrippo.com/Banza-Waffles</link>

		<pubDate>Mon, 26 Feb 2024 23:54:12 +0000</pubDate>

		<dc:creator>Julia Grippo</dc:creator>

		<guid isPermaLink="true">https://juliagrippo.com/Banza-Waffles</guid>

		<description>

&#60;img width="2626" height="1748" width_o="2626" height_o="1748" data-src="https://freight.cargo.site/t/original/i/990630f32b3808187ae60fccd6252ee67955dde5613448c6ff9b0ea25bf7f794/Screen-Shot-2024-02-26-at-8.59.57-PM.png" data-mid="205534404" border="0"  src="https://freight.cargo.site/w/1000/i/990630f32b3808187ae60fccd6252ee67955dde5613448c6ff9b0ea25bf7f794/Screen-Shot-2024-02-26-at-8.59.57-PM.png" /&#62;


	Banza Waffles

	Quick, delicious, and nutritious: introducing Banza’s newest product addition. Banza has been serving up lunch and dinner-friendly options like pizza and pasta, all made from healthy and sustainable beans like chickpeas since 2014. The brand’s latest expansion in the freezer aisle aims to bring beans to breakfast via waffles.
A nostalgic typeface paired with mouth-watering photography increases consumer appeal and emphasizes deliciousness.
Banza’s new line of waffles is the second entrant to the frozen food category for the brand.

	
	Agency ︎︎︎ JKR
My Role ︎︎︎ Lead Designer (Sole Designer)
Field ︎︎︎ Package Design
Typeface ︎︎︎ Rose Avenue by Set Sail Studios
Team ︎︎︎ DESIGN DIRECTOR: Katie Rominger / GCD: Rich Greco / AD: Izzy Taaffe


&#60;img width="2388" height="1414" width_o="2388" height_o="1414" data-src="https://freight.cargo.site/t/original/i/9c38f6ba954884915a7d9163d44ba5ed23b5531ca637ea9fc3840d4e8cc0945c/Banza_Protein_Waffles_Lineup_1.png" data-mid="205536529" border="0"  src="https://freight.cargo.site/w/1000/i/9c38f6ba954884915a7d9163d44ba5ed23b5531ca637ea9fc3840d4e8cc0945c/Banza_Protein_Waffles_Lineup_1.png" /&#62;
&#60;img width="3024" height="1500" width_o="3024" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0db2a4cab6b33aff50e83d1f8f07f1e17d2324db60e9554dee465d6a2f19fc64/Screen-Shot-2024-02-26-at-9.47.36-PM.png" data-mid="205536539" border="0"  src="https://freight.cargo.site/w/1000/i/0db2a4cab6b33aff50e83d1f8f07f1e17d2324db60e9554dee465d6a2f19fc64/Screen-Shot-2024-02-26-at-9.47.36-PM.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/97debe9b7da13f8af8fd9147a37c634288aeab539db2764ca1b1820ade3ccf99/HomestyleEnvironment3_V4_RGB_SIMP.png" data-mid="205536579" border="0"  src="https://freight.cargo.site/w/1000/i/97debe9b7da13f8af8fd9147a37c634288aeab539db2764ca1b1820ade3ccf99/HomestyleEnvironment3_V4_RGB_SIMP.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c6bfd246b792b16036818882cc1a2c586038eb2424eead89c6370e2995c1bb84/ChocolateChipPackage_V1_RGB_SIMP.png" data-mid="205536580" border="0"  src="https://freight.cargo.site/w/1000/i/c6bfd246b792b16036818882cc1a2c586038eb2424eead89c6370e2995c1bb84/ChocolateChipPackage_V1_RGB_SIMP.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/67e7b02e497cf41183d27c1f84ce2222998ec8a8a1b971d9b3fc9c2c37cc8ab6/BlueberryEnvironment_V1_A_RGB_SIMP.png" data-mid="205536583" border="0"  src="https://freight.cargo.site/w/1000/i/67e7b02e497cf41183d27c1f84ce2222998ec8a8a1b971d9b3fc9c2c37cc8ab6/BlueberryEnvironment_V1_A_RGB_SIMP.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9bf579fa5bbe51c1ad5b64264185eed7d2905ab4c8821d95677e670a5ea639e6/BlueberryPackage_V1_B_RGB_SIMP.png" data-mid="205536584" border="0"  src="https://freight.cargo.site/w/1000/i/9bf579fa5bbe51c1ad5b64264185eed7d2905ab4c8821d95677e670a5ea639e6/BlueberryPackage_V1_B_RGB_SIMP.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d09c7c459f461f0e502196d2c353e7f55d65f040cd2aec03c5ae223d9e679c1e/ChocolateChipEnvironment02_V1_RGB_SIMP.png" data-mid="205536585" border="0"  src="https://freight.cargo.site/w/1000/i/d09c7c459f461f0e502196d2c353e7f55d65f040cd2aec03c5ae223d9e679c1e/ChocolateChipEnvironment02_V1_RGB_SIMP.png" /&#62;


&#60;img width="8000" height="8000" width_o="8000" height_o="8000" data-src="https://freight.cargo.site/t/original/i/01e0c5725173e4ae26c67de51d2b2aa0e7b6789fe6d747f21f33930bc63243aa/ChocolateChipFork_V3_Layered.png" data-mid="205536678" border="0"  src="https://freight.cargo.site/w/1000/i/01e0c5725173e4ae26c67de51d2b2aa0e7b6789fe6d747f21f33930bc63243aa/ChocolateChipFork_V3_Layered.png" /&#62;
&#60;img width="8000" height="8000" width_o="8000" height_o="8000" data-src="https://freight.cargo.site/t/original/i/84f5a38f934dfc36ed44b416c4b5a6be4aa7e4b3eccfa3ea637b42aaec3d937b/HomestyleFork_V3_Layered.png" data-mid="205536609" border="0"  src="https://freight.cargo.site/w/1000/i/84f5a38f934dfc36ed44b416c4b5a6be4aa7e4b3eccfa3ea637b42aaec3d937b/HomestyleFork_V3_Layered.png" /&#62;
&#60;img width="8000" height="8000" width_o="8000" height_o="8000" data-src="https://freight.cargo.site/t/original/i/fb35a0d24e83eb362e5500c2081bbb711df9d4404a5a4543d09d820b746a0352/BlueberryFork_V4_Layered.png" data-mid="205536784" border="0"  src="https://freight.cargo.site/w/1000/i/fb35a0d24e83eb362e5500c2081bbb711df9d4404a5a4543d09d820b746a0352/BlueberryFork_V4_Layered.png" /&#62;
&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ad90983d69fdcb01668054cc46e71f8e8e9bf2cf1eaeeb56ea24963bfc705ac1/Homepage_2_fed00768-d610-4f0e-aa76-f9ac49198a9d_1200x.jpg" data-mid="205536883" border="0"  src="https://freight.cargo.site/w/1000/i/ad90983d69fdcb01668054cc46e71f8e8e9bf2cf1eaeeb56ea24963bfc705ac1/Homepage_2_fed00768-d610-4f0e-aa76-f9ac49198a9d_1200x.jpg" /&#62;

	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f085f7b7508a92b3d98c76391aaf010aaa76abf8ee3f9dd24911fecab1c628c0/230206_Banza-Waffles_BOP_Updates.001.jpeg" data-mid="211834096" border="0"  src="https://freight.cargo.site/w/1000/i/f085f7b7508a92b3d98c76391aaf010aaa76abf8ee3f9dd24911fecab1c628c0/230206_Banza-Waffles_BOP_Updates.001.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/56868bba7e577011dd0b82ea5573ca2b7d8461694c0f97fbe670cd6d6bc7c8a5/230209_Banza-Waffles_RefinedDesignConcepts_R4.001.jpeg" data-mid="211834058" border="0"  src="https://freight.cargo.site/w/1000/i/56868bba7e577011dd0b82ea5573ca2b7d8461694c0f97fbe670cd6d6bc7c8a5/230209_Banza-Waffles_RefinedDesignConcepts_R4.001.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/05a59ecc5e42a23ef1bfc21986ee092fb92576fc9b8d6bf00e76f1afedfaaf64/230209_Banza-Waffles_RefinedDesignConcepts_R4.001-2.jpeg" data-mid="211834109" border="0"  src="https://freight.cargo.site/w/1000/i/05a59ecc5e42a23ef1bfc21986ee092fb92576fc9b8d6bf00e76f1afedfaaf64/230209_Banza-Waffles_RefinedDesignConcepts_R4.001-2.jpeg" /&#62;

	Dripping with Nostalgia

We were tasked with finding the sweet spot between modernity and nostalgia. By auditing trends from the 70’s and 90’s, we found a middleground that leaned into breakfast nostalgia while staying true to Banza’s core brand.&#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>Cloud+ (Apple Watch Redesign)</title>
				
		<link>https://juliagrippo.com/Cloud-Apple-Watch-Redesign</link>

		<pubDate>Tue, 11 Jan 2022 18:19:44 +0000</pubDate>

		<dc:creator>Julia Grippo</dc:creator>

		<guid isPermaLink="true">https://juliagrippo.com/Cloud-Apple-Watch-Redesign</guid>

		<description>
	&#60;img width="1920" height="1072" width_o="1920" height_o="1072" data-src="https://freight.cargo.site/t/original/i/5be0005dce592066944308b59dcbe5c47c52c7db67be31fa9ddb0c25da383ecc/28fd1285-c84b-4dda-8e13-82b5e1eeaa9c_rw_1920.png" data-mid="129867494" border="0"  src="https://freight.cargo.site/w/1000/i/5be0005dce592066944308b59dcbe5c47c52c7db67be31fa9ddb0c25da383ecc/28fd1285-c84b-4dda-8e13-82b5e1eeaa9c_rw_1920.png" /&#62;


	Cloud+
(Apple Watch Redesign)


Brief
Redesign the face of the Apple Watch in order to change the way time is read (flows).


	Solution
Cloud+ is a redesign of the Apple Watch based around the idea of clouds as a metaphor for passing time. Through integration of human-center design I was able to create personas and prototypes to create a 360 design that feels real. The main promo image features the watches in a cloud-like shape to tie the advertising back into the product. 


	Role ︎︎︎ Creative Director, Designer, Animator, 3D Designer, Copywriter
Field ︎︎︎ UI/UX Design, Interaction Design, Motion Design
Typefaces ︎︎︎ Druk by Commercial Type, Narly by Emigre, Neue Haas Grotesk Display Pro by Linotype


	&#60;img width="8001" height="11430" width_o="8001" height_o="11430" data-src="https://freight.cargo.site/t/original/i/899c8efff1aa455c1c819f566ae09a5bade789440b945da3529882efdce13821/presentation-08.png" data-mid="129867547" border="0"  src="https://freight.cargo.site/w/1000/i/899c8efff1aa455c1c819f566ae09a5bade789440b945da3529882efdce13821/presentation-08.png" /&#62;

	&#60;img width="10953" height="6057" width_o="10953" height_o="6057" data-src="https://freight.cargo.site/t/original/i/0b44bfbad010a162faeaeed10c22394904b2b605cdf5031facccaee865654024/New-watch-faces-08.png" data-mid="129867608" border="0"  src="https://freight.cargo.site/w/1000/i/0b44bfbad010a162faeaeed10c22394904b2b605cdf5031facccaee865654024/New-watch-faces-08.png" /&#62;

	&#60;img width="2323" height="1688" width_o="2323" height_o="1688" data-src="https://freight.cargo.site/t/original/i/bdc3a586e6133d345758dc41a6339c6571b8b78e7b1599666f74cf93fb78ee26/Cloud--1.gif" data-mid="130213596" border="0"  src="https://freight.cargo.site/w/1000/i/bdc3a586e6133d345758dc41a6339c6571b8b78e7b1599666f74cf93fb78ee26/Cloud--1.gif" /&#62;&#60;img width="2323" height="1688" width_o="2323" height_o="1688" data-src="https://freight.cargo.site/t/original/i/9718f1616c60b098f8a6a920f3739464cca99ac17cf398cf8c96e61192d092f6/Cloud--2.gif" data-mid="130213598" border="0"  src="https://freight.cargo.site/w/1000/i/9718f1616c60b098f8a6a920f3739464cca99ac17cf398cf8c96e61192d092f6/Cloud--2.gif" /&#62;&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/37fc1ad00d909c8ffdebb350c4af79147db5c181f79b9a730ac9174f68c3c3d3/Matte-Effect-min.gif" data-mid="130213658" border="0"  src="https://freight.cargo.site/w/1000/i/37fc1ad00d909c8ffdebb350c4af79147db5c181f79b9a730ac9174f68c3c3d3/Matte-Effect-min.gif" /&#62;&#60;img width="2268" height="1310" width_o="2268" height_o="1310" data-src="https://freight.cargo.site/t/original/i/3a6d7fedcc8e73aacdaf6cba7bf74c8123b2ad94f8c437b5f23fe3518cb9afe2/video-2.gif" data-mid="129867809" border="0"  src="https://freight.cargo.site/w/1000/i/3a6d7fedcc8e73aacdaf6cba7bf74c8123b2ad94f8c437b5f23fe3518cb9afe2/video-2.gif" /&#62;

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/27ae3737c335c000f8769ed64fd0b4678cb08ebfd14435cd4617954d0c98c2ea/New-Promo-Video---Blue.gif" data-mid="130213691" border="0"  src="https://freight.cargo.site/w/1000/i/27ae3737c335c000f8769ed64fd0b4678cb08ebfd14435cd4617954d0c98c2ea/New-Promo-Video---Blue.gif" /&#62;&#60;img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/32dfb2d9b47c3d1f6edb657392d37770b047552a7de7730c4a66022316d23341/presentation-10.png" data-mid="129867844" border="0"  src="https://freight.cargo.site/w/1000/i/32dfb2d9b47c3d1f6edb657392d37770b047552a7de7730c4a66022316d23341/presentation-10.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dda374415022f2b96fe6f9f15afda37e487960be74eb11149953589a4732dcdf/Untitled_Artwork-396.png" data-mid="135735339" border="0"  src="https://freight.cargo.site/w/1000/i/dda374415022f2b96fe6f9f15afda37e487960be74eb11149953589a4732dcdf/Untitled_Artwork-396.png" /&#62;

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/98e5160da2c039054739804e7916f7356ded9c975ab1ac6e2ff824b5bcb55acc/Text-Explo-2-min.gif" data-mid="130213712" border="0"  src="https://freight.cargo.site/w/1000/i/98e5160da2c039054739804e7916f7356ded9c975ab1ac6e2ff824b5bcb55acc/Text-Explo-2-min.gif" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6f258e0612b4efd94f6882fb592f0d78b93ab2f0cac6f165ab8cc793daf7edb0/2fd166f4-faf5-4491-b6f9-8d03dc45a5f3_rw_1920.gif" data-mid="129867963" border="0"  src="https://freight.cargo.site/w/1000/i/6f258e0612b4efd94f6882fb592f0d78b93ab2f0cac6f165ab8cc793daf7edb0/2fd166f4-faf5-4491-b6f9-8d03dc45a5f3_rw_1920.gif" /&#62;

	&#60;img width="1920" height="1072" width_o="1920" height_o="1072" data-src="https://freight.cargo.site/t/original/i/2ba4e1d702d8f0bbe0829f71e78ff0e8eda6f4eecd5269d31c3248a857561d54/6f653217-9c1f-49c5-9d4e-fe2fe0500d53_rw_1920.png" data-mid="129867520" border="0"  src="https://freight.cargo.site/w/1000/i/2ba4e1d702d8f0bbe0829f71e78ff0e8eda6f4eecd5269d31c3248a857561d54/6f653217-9c1f-49c5-9d4e-fe2fe0500d53_rw_1920.png" /&#62;&#60;img width="1920" height="1078" width_o="1920" height_o="1078" data-src="https://freight.cargo.site/t/original/i/8f14ad48833286d9cdb37d01a1aa346cc25755c111a23842414365f5fef01c4a/1408a670-9192-45dc-91ea-c0ce402c6418_rw_1920.png" data-mid="130216144" border="0"  src="https://freight.cargo.site/w/1000/i/8f14ad48833286d9cdb37d01a1aa346cc25755c111a23842414365f5fef01c4a/1408a670-9192-45dc-91ea-c0ce402c6418_rw_1920.png" /&#62;

	
Crafting the Visual Assets

I designed/rendered a 3D cloud which serves as the main component of the visual identity for Cloud+. The 3D cloud provides a juxtaposition against the bold, 2D typography. 
	
&#60;img width="1920" height="1060" width_o="1920" height_o="1060" data-src="https://freight.cargo.site/t/original/i/9e3b975a3b8c4b1455019a471728e35a4c54651b5382d9dcd770c54c98a778f7/dd3363f2-63bc-45aa-b5bd-e20e0811816c_rw_1920.png" data-mid="130214452" border="0"  src="https://freight.cargo.site/w/1000/i/9e3b975a3b8c4b1455019a471728e35a4c54651b5382d9dcd770c54c98a778f7/dd3363f2-63bc-45aa-b5bd-e20e0811816c_rw_1920.png" /&#62;
&#60;img width="1920" height="1060" width_o="1920" height_o="1060" data-src="https://freight.cargo.site/t/original/i/e1ec0c5252f2b08b0451893a2d808164f59048dbad1e672d5589bde5caf09ce9/fa8b36bf-b5df-4b70-adc0-e0926104316d_rw_1920.png" data-mid="130214451" border="0"  src="https://freight.cargo.site/w/1000/i/e1ec0c5252f2b08b0451893a2d808164f59048dbad1e672d5589bde5caf09ce9/fa8b36bf-b5df-4b70-adc0-e0926104316d_rw_1920.png" /&#62;


&#60;img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/a53264ce03f71e4746ee9080eac9372be89376e08967d49c23a9d8ccbd99f411/CLOUD--Explainer-19.png" data-mid="130218991" border="0"  src="https://freight.cargo.site/w/1000/i/a53264ce03f71e4746ee9080eac9372be89376e08967d49c23a9d8ccbd99f411/CLOUD--Explainer-19.png" /&#62;
&#60;img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/ff8bce6789af4f8613b5faa17fd57a431b4b87c1ab0943e678442e1e587c69ab/CLOUD--Explainer-18.png" data-mid="130219033" border="0"  src="https://freight.cargo.site/w/1000/i/ff8bce6789af4f8613b5faa17fd57a431b4b87c1ab0943e678442e1e587c69ab/CLOUD--Explainer-18.png" /&#62;
&#60;img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/40866c5a8aa4e272c03edd6c75ca426d9c8f87d56f09e128be63d0bfa213e5b1/CLOUD--Explainer-17.png" data-mid="130219035" border="0"  src="https://freight.cargo.site/w/1000/i/40866c5a8aa4e272c03edd6c75ca426d9c8f87d56f09e128be63d0bfa213e5b1/CLOUD--Explainer-17.png" /&#62;

	
Establishing User Personas

Establishing user personas helped in understanding user needs, desires, pain points, and patterns of behavior that would inform the watch design.


	&#60;img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/7fdf1623de36947d9ae0396315b2854fd673b69795297bc33c04f9b8a51de380/CLOUD--Explainer-15.png" data-mid="130220265" border="0"  src="https://freight.cargo.site/w/1000/i/7fdf1623de36947d9ae0396315b2854fd673b69795297bc33c04f9b8a51de380/CLOUD--Explainer-15.png" /&#62;

	
Research &#38;amp; Development&#38;nbsp;
I started with rough sketches and then transformed the sketches into wireframes before ultimately prototyping the watch. 

Research including user interviews was conducted to find out more about the subject, potential users, and competitor products.

	
&#60;img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/21569c51f724058e6874f163d618c1ca3944fcaf4609eb0b30358eaa04ebb3fd/CLOUD--Explainer-14.png" data-mid="130220182" border="0"  src="https://freight.cargo.site/w/1000/i/21569c51f724058e6874f163d618c1ca3944fcaf4609eb0b30358eaa04ebb3fd/CLOUD--Explainer-14.png" /&#62;
&#60;img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/5fa7bea5018ac2d9016fa7de734121e9948f1ff03b0e5c2192cb08fea8bb9f7b/CLOUD--Explainer-16.png" data-mid="130220197" border="0"  src="https://freight.cargo.site/w/1000/i/5fa7bea5018ac2d9016fa7de734121e9948f1ff03b0e5c2192cb08fea8bb9f7b/CLOUD--Explainer-16.png" /&#62;
&#60;img width="2232" height="1326" width_o="2232" height_o="1326" data-src="https://freight.cargo.site/t/original/i/34dbbdf85703c22ee176a4781a10c2d2bfe242bb628b330cf5e6bd9b1ccc54db/Screen-Shot-2022-04-07-at-12.55.00-AM.png" data-mid="138939784" border="0"  src="https://freight.cargo.site/w/1000/i/34dbbdf85703c22ee176a4781a10c2d2bfe242bb628b330cf5e6bd9b1ccc54db/Screen-Shot-2022-04-07-at-12.55.00-AM.png" /&#62;
&#60;img width="2190" height="1372" width_o="2190" height_o="1372" data-src="https://freight.cargo.site/t/original/i/c92068f8e9e465462b69bbb4041b8e0c17943cca8d4886cb70a08c91f1445d5f/Screen-Shot-2022-04-07-at-1.03.01-AM.png" data-mid="138939900" border="0"  src="https://freight.cargo.site/w/1000/i/c92068f8e9e465462b69bbb4041b8e0c17943cca8d4886cb70a08c91f1445d5f/Screen-Shot-2022-04-07-at-1.03.01-AM.png" /&#62;
&#60;img width="3066" height="1604" width_o="3066" height_o="1604" data-src="https://freight.cargo.site/t/original/i/2de2abfcef553bc7044190425562898a37a2f28fc1e10a3bb3205a484be71008/Screen-Shot-2022-04-07-at-12.55.29-AM.png" data-mid="138939786" border="0"  src="https://freight.cargo.site/w/1000/i/2de2abfcef553bc7044190425562898a37a2f28fc1e10a3bb3205a484be71008/Screen-Shot-2022-04-07-at-12.55.29-AM.png" /&#62;
&#60;img width="2682" height="1642" width_o="2682" height_o="1642" data-src="https://freight.cargo.site/t/original/i/3c0f5c49c3ffd73a4ffb40cc8570db1434e819acc7549886f1c8bb2f160adad3/Screen-Shot-2022-04-07-at-12.56.26-AM.png" data-mid="138939789" border="0"  src="https://freight.cargo.site/w/1000/i/3c0f5c49c3ffd73a4ffb40cc8570db1434e819acc7549886f1c8bb2f160adad3/Screen-Shot-2022-04-07-at-12.56.26-AM.png" /&#62;
&#60;img width="2806" height="1526" width_o="2806" height_o="1526" data-src="https://freight.cargo.site/t/original/i/40df85a168aa64854f04a54122f621902bddeee10a3228e9358447a980702f57/Screen-Shot-2022-04-07-at-12.55.12-AM.png" data-mid="138939785" border="0"  src="https://freight.cargo.site/w/1000/i/40df85a168aa64854f04a54122f621902bddeee10a3228e9358447a980702f57/Screen-Shot-2022-04-07-at-12.55.12-AM.png" /&#62;
&#60;img width="2434" height="1596" width_o="2434" height_o="1596" data-src="https://freight.cargo.site/t/original/i/8077d54b4a12c0a7f4d358330d006a1e8223b926616230b793c7f41b0da7ef26/Screen-Shot-2022-04-07-at-12.55.57-AM.png" data-mid="138939787" border="0"  src="https://freight.cargo.site/w/1000/i/8077d54b4a12c0a7f4d358330d006a1e8223b926616230b793c7f41b0da7ef26/Screen-Shot-2022-04-07-at-12.55.57-AM.png" /&#62;
&#60;img width="2950" height="1596" width_o="2950" height_o="1596" data-src="https://freight.cargo.site/t/original/i/ed63f97750adbb19941e203e552f56554b848353a6693b0566bcd4583cc0c522/Screen-Shot-2022-04-07-at-12.56.08-AM.png" data-mid="138939788" border="0"  src="https://freight.cargo.site/w/1000/i/ed63f97750adbb19941e203e552f56554b848353a6693b0566bcd4583cc0c522/Screen-Shot-2022-04-07-at-12.56.08-AM.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Plastic</title>
				
		<link>https://juliagrippo.com/Plastic</link>

		<pubDate>Wed, 12 Jan 2022 01:39:50 +0000</pubDate>

		<dc:creator>Julia Grippo</dc:creator>

		<guid isPermaLink="true">https://juliagrippo.com/Plastic</guid>

		<description>
	&#60;img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/ee038450bde8cf4026c3712d3bb20dc3df703db15c104c2220fdfc25291f6211/05-banner.jpg" data-mid="129859995" border="0"  src="https://freight.cargo.site/w/1000/i/ee038450bde8cf4026c3712d3bb20dc3df703db15c104c2220fdfc25291f6211/05-banner.jpg" /&#62;
    

	Plastic


	Brief

Expand a product (narrative) into a physical space to create immersive and participatory experiences.


	Solution
Taking plastic as the product, an immersive experience emerges that allows visitors to question their role in the consumption and usage of plastic and its lasting effects on the environment.&#38;nbsp;


	Field ︎︎︎ Brand Identity, 3D Design, Exhibition Design, UI/UX Design
Typeface ︎︎︎ Rigid Square by Dharma Type


	&#60;img width="2100" height="1401" width_o="2100" height_o="1401" data-src="https://freight.cargo.site/t/original/i/8b5ad82ba19b563887dbab9ce187ab6bcfe67f450093d3487893e3b8499cafa2/09.jpg" data-mid="129859997" border="0"  src="https://freight.cargo.site/w/1000/i/8b5ad82ba19b563887dbab9ce187ab6bcfe67f450093d3487893e3b8499cafa2/09.jpg" /&#62;

	&#60;img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6f93b7b635b93e244895319a342a7f042ebdffa60495fc5746826744d99b00a2/Event-Ticket-Mockup---02.jpg" data-mid="129860001" border="0"  src="https://freight.cargo.site/w/1000/i/6f93b7b635b93e244895319a342a7f042ebdffa60495fc5746826744d99b00a2/Event-Ticket-Mockup---02.jpg" /&#62;
	The typeface in use is Rigid Square by Dharma Type. 

When selecting a typeface, I wanted something that had hard edges, rectangular forms, and a bold presence. Rigid Square’s bold yet unique form was a perfect solution to capture the texture of plastic through typography. 


	&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4c8eb13bb69874265a5a146b08e81b43486a2d6504688aa9c11beb77ab8d9e1f/Flag-Mockup.jpg" data-mid="130905669" border="0"  src="https://freight.cargo.site/w/1000/i/4c8eb13bb69874265a5a146b08e81b43486a2d6504688aa9c11beb77ab8d9e1f/Flag-Mockup.jpg" /&#62;

	&#60;img width="4127" height="2752" width_o="4127" height_o="2752" data-src="https://freight.cargo.site/t/original/i/695e974c6b41a918ab84a8edf7774c6ece346958a8e52d608d1cf69146a60a36/citylight_mockup-2.jpg" data-mid="129860000" border="0"  src="https://freight.cargo.site/w/1000/i/695e974c6b41a918ab84a8edf7774c6ece346958a8e52d608d1cf69146a60a36/citylight_mockup-2.jpg" /&#62;

	&#60;img width="3800" height="2632" width_o="3800" height_o="2632" data-src="https://freight.cargo.site/t/original/i/0a5b1ada086611ba18fee385970454701ed4d82acfbf89e4bd73d8c93742b012/Bus-Stop-Billboard-MockUp.jpg" data-mid="129859999" border="0"  src="https://freight.cargo.site/w/1000/i/0a5b1ada086611ba18fee385970454701ed4d82acfbf89e4bd73d8c93742b012/Bus-Stop-Billboard-MockUp.jpg" /&#62;
	For color, blue was an ideal choice to create a visual story that connects plastic with the places it affects most. 
Symbolically, blue is meant to represent the sea and the sky (air quality) as a nod to plastic’s contribution to pollution. 
In this way, the color blue indirectly alerts visitors to question their relation to plastic and how their actions (littering, recycling, etc) contribute to plastic’s effects on our planet.


	&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/fe14e8785af996b0ea3218df1d1d1282ab56d5b6205013097b718eaea936b5c7/08_urban_poster_mockup-2-copy.jpg" data-mid="129859996" border="0"  src="https://freight.cargo.site/w/1000/i/fe14e8785af996b0ea3218df1d1d1282ab56d5b6205013097b718eaea936b5c7/08_urban_poster_mockup-2-copy.jpg" /&#62;


	Upon arrival to the exhibition, visitors are invited to answer a questionnarie provided via iPad. Here, visitors will begin to understand the role they play in plastic consumption, waste, and ultimately environmental impacts like pollution. &#38;nbsp;

The iPad questionnaire aims to answer the questions “What role do you play?”

	
	The exhibition takes the form of two floors:
Floor 1: 

An above ground view of a swimming pool that visitors are encouraged to peer into. Walls with digital screens provide information and infographics analyzing the answers from the iPad questionnaire. 
Visitors are invited to interact with the walls, using the touch screen feature to prompt new information to appear. 
Floor 2: 
The inside of a swimming pool that has been covered with life-size plastic bottles, takeaway food boxes, cups, and cans. Visitors are invited to walk through the space and feel how the physical size of the plastic objects impedes their ability to move freely. Therefore, inserting deeper commentary about how plastic waste effects environments such as the ocean, making it difficult for animals to move freely. 

In the same way that plastic limits wildlife in the ocean, the pool renders itself unusable due to plastic waste. In turn, this experience will allow visitors to continue to reflect about their role in plastic consumption and usage.

	&#60;img width="1444" height="1032" width_o="1444" height_o="1032" data-src="https://freight.cargo.site/t/original/i/0339288876d5cb83f4f1bcc19a8a217b06317fe026f35a4813d62bceec2d1d6f/POOL-inside-1st.png" data-mid="129860006" border="0"  src="https://freight.cargo.site/w/1000/i/0339288876d5cb83f4f1bcc19a8a217b06317fe026f35a4813d62bceec2d1d6f/POOL-inside-1st.png" /&#62;


	&#60;img width="5989" height="4000" width_o="5989" height_o="4000" data-src="https://freight.cargo.site/t/original/i/9a80574278aa62f5a321fc8c403eaa30b7312fd0321c34880416e07cc5f4b556/Plastic-Social.jpg" data-mid="129860004" border="0"  src="https://freight.cargo.site/w/1000/i/9a80574278aa62f5a321fc8c403eaa30b7312fd0321c34880416e07cc5f4b556/Plastic-Social.jpg" /&#62;

	View some of my process work to the right. 

I started with a broad mindmap to begin thinking about water. 

I then created a scale depicting the smallest form of water to the largest. 

After that, I developed a creative brief for myself and began building out my concept. 

Lastly, I created some hand sketches before delving into 3D modeling and After Effects.&#38;nbsp;
	
&#60;img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/a4a72f1436795f92ae1ecd4b50bed2c84f4b60766c7f8b0e9b54f8d1ada08649/Untitled_Artwork-24.jpg" data-mid="138940374" border="0"  src="https://freight.cargo.site/w/1000/i/a4a72f1436795f92ae1ecd4b50bed2c84f4b60766c7f8b0e9b54f8d1ada08649/Untitled_Artwork-24.jpg" /&#62;
&#60;img width="3216" height="1688" width_o="3216" height_o="1688" data-src="https://freight.cargo.site/t/original/i/0062898878fc1fb3f9af8825753bb87b4f4c659b1b2a6548bafa2232acd8d5c5/Screen-Shot-2022-04-07-at-1.07.29-AM.png" data-mid="138940178" border="0"  src="https://freight.cargo.site/w/1000/i/0062898878fc1fb3f9af8825753bb87b4f4c659b1b2a6548bafa2232acd8d5c5/Screen-Shot-2022-04-07-at-1.07.29-AM.png" /&#62;
&#60;img width="2286" height="1602" width_o="2286" height_o="1602" data-src="https://freight.cargo.site/t/original/i/f5bc375852c067d8c13102d09f83807fed6d6f5d32141f549b31f9b08a2b7892/Screen-Shot-2022-04-07-at-1.08.27-AM.png" data-mid="138940183" border="0"  src="https://freight.cargo.site/w/1000/i/f5bc375852c067d8c13102d09f83807fed6d6f5d32141f549b31f9b08a2b7892/Screen-Shot-2022-04-07-at-1.08.27-AM.png" /&#62;
&#60;img width="2088" height="1236" width_o="2088" height_o="1236" data-src="https://freight.cargo.site/t/original/i/fce270330f098c6f7b394b43fdaf85c0f6e454a9291fa9474ad56e75e9f17199/Screen-Shot-2022-04-07-at-1.09.16-AM.png" data-mid="138940191" border="0"  src="https://freight.cargo.site/w/1000/i/fce270330f098c6f7b394b43fdaf85c0f6e454a9291fa9474ad56e75e9f17199/Screen-Shot-2022-04-07-at-1.09.16-AM.png" /&#62;
&#60;img width="832" height="468" width_o="832" height_o="468" data-src="https://freight.cargo.site/t/original/i/f0bb9f7a0d89cb08d4f1b45ebe84f78a41a9cb6d8e9052dc7b638d1bc887f6ce/Untitled_Artwork-21.jpg" data-mid="138940377" border="0"  src="https://freight.cargo.site/w/832/i/f0bb9f7a0d89cb08d4f1b45ebe84f78a41a9cb6d8e9052dc7b638d1bc887f6ce/Untitled_Artwork-21.jpg" /&#62;
&#60;img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/ba48bbbcbc96a31b6e145ebd8184acf39343998b09e6259a38283176f810102f/Untitled_Artwork-23.jpg" data-mid="138940375" border="0"  src="https://freight.cargo.site/w/1000/i/ba48bbbcbc96a31b6e145ebd8184acf39343998b09e6259a38283176f810102f/Untitled_Artwork-23.jpg" /&#62;


&#60;img width="3152" height="1526" width_o="3152" height_o="1526" data-src="https://freight.cargo.site/t/original/i/e086f35d2f5a3d06d7b63a3ec7ce643d88ada2b599e54463c8be0cb3ea7bce9f/Screen-Shot-2022-04-07-at-10.16.20-AM.png" data-mid="138980023" border="0"  src="https://freight.cargo.site/w/1000/i/e086f35d2f5a3d06d7b63a3ec7ce643d88ada2b599e54463c8be0cb3ea7bce9f/Screen-Shot-2022-04-07-at-10.16.20-AM.png" /&#62;
&#60;img width="3206" height="1620" width_o="3206" height_o="1620" data-src="https://freight.cargo.site/t/original/i/3193b6e09dbf379daa093f07d4761f83ce53669645ed252900d47c55305f9a73/Screen-Shot-2022-04-07-at-10.17.00-AM.png" data-mid="138980024" border="0"  src="https://freight.cargo.site/w/1000/i/3193b6e09dbf379daa093f07d4761f83ce53669645ed252900d47c55305f9a73/Screen-Shot-2022-04-07-at-10.17.00-AM.png" /&#62;
&#60;img width="2654" height="1510" width_o="2654" height_o="1510" data-src="https://freight.cargo.site/t/original/i/c21cdeb4875865a6c4790c38dc64718c24da15f8b075ebc507b3abcbc6c747f3/Screen-Shot-2022-04-07-at-10.19.45-AM.png" data-mid="138980214" border="0"  src="https://freight.cargo.site/w/1000/i/c21cdeb4875865a6c4790c38dc64718c24da15f8b075ebc507b3abcbc6c747f3/Screen-Shot-2022-04-07-at-10.19.45-AM.png" /&#62;
&#60;img width="2612" height="1532" width_o="2612" height_o="1532" data-src="https://freight.cargo.site/t/original/i/c8184d6d7653884c9126157518c1532fa1df50a8207ef4028cc8d4b1da1899b4/Screen-Shot-2022-04-07-at-10.17.20-AM.png" data-mid="138980025" border="0"  src="https://freight.cargo.site/w/1000/i/c8184d6d7653884c9126157518c1532fa1df50a8207ef4028cc8d4b1da1899b4/Screen-Shot-2022-04-07-at-10.17.20-AM.png" /&#62;

	Research was conducted to build a stronger understanding of plastic, its form, and its uses. &#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>Digital Escapism</title>
				
		<link>https://juliagrippo.com/Digital-Escapism</link>

		<pubDate>Wed, 24 Jan 2024 04:43:19 +0000</pubDate>

		<dc:creator>Julia Grippo</dc:creator>

		<guid isPermaLink="true">https://juliagrippo.com/Digital-Escapism</guid>

		<description>&#38;nbsp;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/487f8f9dc3ac087fdf86c76856955d9c5b855236c3a556af9401f0395593bc44/DigitalEscapism.gif" data-mid="202835480" border="0"  src="https://freight.cargo.site/w/1000/i/487f8f9dc3ac087fdf86c76856955d9c5b855236c3a556af9401f0395593bc44/DigitalEscapism.gif" /&#62;

	XSCAPE
	Guiding Question

How can an intangible experience become digitally tangible?
 

	Field ︎︎︎ Emerging Technology, Speculative Design, 3D Design, UI/UX Design
Typefaces ︎︎︎ ABC Maxi by Dinamo


Investigating the Future
Inspired by the release of the Metaverse, I set out to explore critical relationships between our present and future relationships with technology.
A speculative look at what digital escapism will manifest as in a world of emerging technology — seeing how we will use tech to make new experiences/ways to escape.


&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/05d74c381a3b7d9d67219efb10463041ede62a2524da64fbf8fd614c8f7ec293/DigitalEscapism_JG-03.png" data-mid="202932590" border="0"  src="https://freight.cargo.site/w/1000/i/05d74c381a3b7d9d67219efb10463041ede62a2524da64fbf8fd614c8f7ec293/DigitalEscapism_JG-03.png" /&#62;
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/16a49c63398a7c43eeeb8f2203920d835a5b41ffd956d71ae7b8478aba314643/DigitalEscapism_JG-04.png" data-mid="202932591" border="0"  src="https://freight.cargo.site/w/1000/i/16a49c63398a7c43eeeb8f2203920d835a5b41ffd956d71ae7b8478aba314643/DigitalEscapism_JG-04.png" /&#62;
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/5bd2429ac55df3a1e0abc998bdba7fe1fac535181612de97221d9a038ff0f17b/DigitalEscapism_JG-07.png" data-mid="202932683" border="0"  src="https://freight.cargo.site/w/1000/i/5bd2429ac55df3a1e0abc998bdba7fe1fac535181612de97221d9a038ff0f17b/DigitalEscapism_JG-07.png" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/80672f69fe95ac2017c381c7c6e40ad41fae7797ed2e8c82967d6e71285ed868/World-1---Mirrors_Camera_a0000.jpg" data-mid="202932232" border="0"  src="https://freight.cargo.site/w/1000/i/80672f69fe95ac2017c381c7c6e40ad41fae7797ed2e8c82967d6e71285ed868/World-1---Mirrors_Camera_a0000.jpg" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/d5d83ca9c4d95a6ed92d26dec9465c59665248f9952e1927d7252dbf4e0f2803/World-2_Camera_a0001-duo.jpg" data-mid="202932235" border="0"  src="https://freight.cargo.site/w/1000/i/d5d83ca9c4d95a6ed92d26dec9465c59665248f9952e1927d7252dbf4e0f2803/World-2_Camera_a0001-duo.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/48ccfc575f17fedb6939a6770e363da2ee1178fa5d3855103abb1d1d5402bda9/Underwater-Light-Rays_Camera_a0001-duo.jpg" data-mid="202932229" border="0"  src="https://freight.cargo.site/w/1000/i/48ccfc575f17fedb6939a6770e363da2ee1178fa5d3855103abb1d1d5402bda9/Underwater-Light-Rays_Camera_a0001-duo.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/117a3b444305424bd8ef7b02815b54314324e9047aae32eb716755db88974771/Underwater-Light-Rays_Camera_a2_0001-duo.jpg" data-mid="202932230" border="0"  src="https://freight.cargo.site/w/1000/i/117a3b444305424bd8ef7b02815b54314324e9047aae32eb716755db88974771/Underwater-Light-Rays_Camera_a2_0001-duo.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d9c1d9824766ddf03316a329f3ece8ffacd06c89a1fa36fb06343967140b81de/Underwater-Sand-Castle_Camera_a0000-duo.jpg" data-mid="202932231" border="0"  src="https://freight.cargo.site/w/1000/i/d9c1d9824766ddf03316a329f3ece8ffacd06c89a1fa36fb06343967140b81de/Underwater-Sand-Castle_Camera_a0000-duo.jpg" /&#62;
&#60;img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/ba8661957f386c04168c32eec2a88cb31c117f203231293fac3d38aa39134db8/Julia_Grippo_Thesis_8.gif" data-mid="203087179" border="0"  src="https://freight.cargo.site/w/1000/i/ba8661957f386c04168c32eec2a88cb31c117f203231293fac3d38aa39134db8/Julia_Grippo_Thesis_8.gif" /&#62;

	Crafting the Visual Assets
I created 3D renders to begin exploring spaces that would allow users to enter realms not possible in waking reality (underwater castles, dream states, and euphoric gardens), thus, using technology to craft new experiences.&#38;nbsp;

These visual explorations aim to show how 3D &#38;amp; VR Design can create new experiences which transform intangible experiences into digitally tangible experiences.

I also crafted singular 3D items (such as this shell) as “digital artifacts” which users could collect, archive, and share with friends as they navigate through these 3D worlds.


	&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/c2eabcaccbd3ea4832c5df468fd21c4b935ec6488af82fc1b4d1606eff777242/ezgif-2-e3ee2a038c.gif" data-mid="202932238" border="0" data-scale="95" src="https://freight.cargo.site/w/600/i/c2eabcaccbd3ea4832c5df468fd21c4b935ec6488af82fc1b4d1606eff777242/ezgif-2-e3ee2a038c.gif" /&#62;
	&#60;img width="600" height="384" width_o="600" height_o="384" data-src="https://freight.cargo.site/t/original/i/92932dbb1e7099454dfcfc4f46980f438264a1c84b91a08620ed96e71bd358d1/Julia_Grippo_Thesis_11.gif" data-mid="202932240" border="0" data-scale="84" src="https://freight.cargo.site/w/600/i/92932dbb1e7099454dfcfc4f46980f438264a1c84b91a08620ed96e71bd358d1/Julia_Grippo_Thesis_11.gif" /&#62;
	&#60;img width="600" height="322" width_o="600" height_o="322" data-src="https://freight.cargo.site/t/original/i/ca4245436a37720412602f3efb7d42b5868f98932ef6c66f64d78d2c490a5996/Julia_Grippo_Thesis_10.gif" data-mid="202932239" border="0"  src="https://freight.cargo.site/w/600/i/ca4245436a37720412602f3efb7d42b5868f98932ef6c66f64d78d2c490a5996/Julia_Grippo_Thesis_10.gif" /&#62;


	Xscape App
Illustrates what a speculative, future product of digital escapism may look like in a world of emerging technology.&#38;nbsp;

View some of the features here or watch the video above.

	
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3545ab8262400d2d48c7c1fc97262ef2c778fcae59afad77fbb532c18cf4916e/Meet-Xscape0.jpg" data-mid="202932981" border="0"  src="https://freight.cargo.site/w/1000/i/3545ab8262400d2d48c7c1fc97262ef2c778fcae59afad77fbb532c18cf4916e/Meet-Xscape0.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5728ad5a60065779054a77282fd5794246737308179fd6840dddf595413adfc4/Xplore-20.jpg" data-mid="202932983" border="0"  src="https://freight.cargo.site/w/1000/i/5728ad5a60065779054a77282fd5794246737308179fd6840dddf595413adfc4/Xplore-20.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6994708b285cea667269d7991a3e4fe3ce0c6af70d7e73cf3d5b0e373972a710/Share0.jpg" data-mid="202932982" border="0"  src="https://freight.cargo.site/w/1000/i/6994708b285cea667269d7991a3e4fe3ce0c6af70d7e73cf3d5b0e373972a710/Share0.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e2570c1b26a5917811ced0b62f96fd50103e91c86d90551ee23cc11c4d2f192a/Collect-20.jpg" data-mid="202932977" border="0"  src="https://freight.cargo.site/w/1000/i/e2570c1b26a5917811ced0b62f96fd50103e91c86d90551ee23cc11c4d2f192a/Collect-20.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b20f9ea4c6e2ea8f115ad64a160c35c00cf8697effbd85eecd7576abab839acf/Xscape0.jpg" data-mid="202932987" border="0"  src="https://freight.cargo.site/w/1000/i/b20f9ea4c6e2ea8f115ad64a160c35c00cf8697effbd85eecd7576abab839acf/Xscape0.jpg" /&#62;


&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0e25a980645b89df3c0790e7d5723f92e28581d7bbb7c4e1fe140bf0649bad13/UX-Deck---Julia-Grippo_Page_06.jpg" data-mid="203081229" border="0"  src="https://freight.cargo.site/w/1000/i/0e25a980645b89df3c0790e7d5723f92e28581d7bbb7c4e1fe140bf0649bad13/UX-Deck---Julia-Grippo_Page_06.jpg" /&#62;
&#60;img width="3414" height="1920" width_o="3414" height_o="1920" data-src="https://freight.cargo.site/t/original/i/83e7e0e0d8234f72b214444b4cb1378d03bc2fb89cacd5e0b7ecfab747339daa/UX-Deck---Julia-Grippo_Page_09.jpg" data-mid="203081233" border="0"  src="https://freight.cargo.site/w/1000/i/83e7e0e0d8234f72b214444b4cb1378d03bc2fb89cacd5e0b7ecfab747339daa/UX-Deck---Julia-Grippo_Page_09.jpg" /&#62;
&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5051f7e3b8c49f9ced80504bea90bddc5c91c606f1c7d27bdba9f6d644e907d3/UX-Deck---Julia-Grippo_Page_08.jpg" data-mid="203081232" border="0"  src="https://freight.cargo.site/w/1000/i/5051f7e3b8c49f9ced80504bea90bddc5c91c606f1c7d27bdba9f6d644e907d3/UX-Deck---Julia-Grippo_Page_08.jpg" /&#62;
&#60;img width="3414" height="1920" width_o="3414" height_o="1920" data-src="https://freight.cargo.site/t/original/i/30fd03b577fa1ab19580fb4fac5ddf47bc1db48bc5a2b6613e983723e3681724/UX-Deck---Julia-Grippo_Page_10.jpg" data-mid="203081234" border="0"  src="https://freight.cargo.site/w/1000/i/30fd03b577fa1ab19580fb4fac5ddf47bc1db48bc5a2b6613e983723e3681724/UX-Deck---Julia-Grippo_Page_10.jpg" /&#62;
&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f8dc00003f7d4a102ca8775da2fd5726cc883745be28f68a668bc324a471aa15/UX-Deck---Julia-Grippo_Page_07.jpg" data-mid="203081230" border="0"  src="https://freight.cargo.site/w/1000/i/f8dc00003f7d4a102ca8775da2fd5726cc883745be28f68a668bc324a471aa15/UX-Deck---Julia-Grippo_Page_07.jpg" /&#62;
&#60;img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8a0f5505518f47c05f5bdd79fd080c29ac987b5111e240cddc0de2525f01f4a1/UX-Deck---Julia-Grippo_Page_11.jpg" data-mid="203081241" border="0"  src="https://freight.cargo.site/w/1000/i/8a0f5505518f47c05f5bdd79fd080c29ac987b5111e240cddc0de2525f01f4a1/UX-Deck---Julia-Grippo_Page_11.jpg" /&#62;

	
Crafting Personas &#38;amp; Scenarios

Establishing user personas helped in understanding user needs, desires, pain points, and patterns of behavior that would inform the app design.

Crafting hypothetical use case scenarios also helped to determine potential pain points, user needs, and to create a deeper understanding of how this app would be used/consumed.


	Research &#38;amp; Development

 Starting with a mind map allowed me to hone in on my concept and discover associations with potential to inform features for my app. Building out a site map and task analysis flow helped me to make sure user needs were being met and that the design was user friendly.&#38;nbsp;

Creating paper prototypes allowed for in person user testing to ensure that the app flow made sense and was easy to navigate.

	
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	Establishing a Visual Language

Establishing design principles helped to codify the visual language used for Xscape, giving the app its own distinct identity and unique voice.


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