LUKEWARM
Brief
Create a new brand with an original identity.
Solution
LUKEWARM is a hypothetical surfer, streetwear clothing company created by me. LUKEWARM sells everything from t-shirts to hoodies to everyday items like surfboards. LUKEWARM combines comfortable clothing items with its branding to produce its distinguishable line.
LUKEWARM is a satirical take on the exclusivity of streetwear culture. We pride ourselves on customer-brand interaction rather than exclusivity. While a limited-edition shirt can make you cool, it’s more about the cool confidence already found within the customer and how this can be enhanced.
We’ll meet you halfway. You bring the confidence, we’ll bring the clothes.
Together, we’re just right.
Create a new brand with an original identity.
Solution
LUKEWARM is a hypothetical surfer, streetwear clothing company created by me. LUKEWARM sells everything from t-shirts to hoodies to everyday items like surfboards. LUKEWARM combines comfortable clothing items with its branding to produce its distinguishable line.
LUKEWARM is a satirical take on the exclusivity of streetwear culture. We pride ourselves on customer-brand interaction rather than exclusivity. While a limited-edition shirt can make you cool, it’s more about the cool confidence already found within the customer and how this can be enhanced.
We’ll meet you halfway. You bring the confidence, we’ll bring the clothes.
Together, we’re just right.
Typeface ︎︎︎ Druk by Commercial Type
