Gemini


Your bridge to the future of finance. Gemini is a next generation cryptocurrency platform that allows customers to buy, sell, stake, and store crypto.

My Role ︎︎︎ Brand Designer

Field ︎︎︎ Growth and Customer Marketing, Event Design, Out-of-home Campaign Design, Web Design, Social Design, Merchandise Design



Bitcoin Vegas

Since 2019, the Bitcoin Conference has been the annual gathering of the global Bitcoin community—driving the movement for sound money and financial freedom.

In 2025, Bitcoin took over Las Vegas, uniting builders, leaders, and believers.

Here, Gemini unveiled the new “The Bitcoin Edition” of The Gemini Credit Card® and gave away 2 twin cybertrucks to commemorate the moment.


Orange is the New Gold

Inspired by Bitcoin orange, the utilization of orange as a key defining element marks a turning point in the brand’s visual identity.

Motifs of Vegas help localize our merch—finding the intersection of crypto and culture —resulting in a unique collectable for visitors of our booth.





Earn Bitcoin, Not Points

Utilizing out-of-home placements, paid advertising, and growth marketing methods, we reached new customers and built awareness around the card launch. High-quality product imagery and playful copy place the product and value propositions front and center.







All work on this website is property of Julia Grippo