Gemini
Your bridge to the future of finance. Gemini is a crypto super app for predicting, investing, and earning.
My Role ︎︎︎ Brand Designer
Field ︎︎︎ Growth and Customer Marketing, Event Design, Out-of-home Campaign Design, Web Design, Social Design, Merchandise Design
A New Era
In 2025, Gemini rebranded itself as the future of finance. An optimistic, future-looking brand centered around the crypto super app.
Horizon flare signals our unwavering belief that crypto will redesign the global financial system.
Paired with Geist and a secondary palette inspired by space and retrofuturism, the identity reflects Gemini’s intention to be an approachable, trustworthy, and futuristic brand.
Paired with Geist and a secondary palette inspired by space and retrofuturism, the identity reflects Gemini’s intention to be an approachable, trustworthy, and futuristic brand.
Retrofuturism
Our updated illustration system references a combination of NASA-inspired blueprints and contemporary monoline styling.
A constrained palette of warm cream and vivid orange references 2-tone color printing techniques while the subjects themselves reference futuristic motifs relevant to crypto and tech.
Going to Mars
Our updated illustration system references a combination of NASA-inspired blueprints and contemporary monoline styling. Following the update to our app UI, we wanted to create a cohesive visual system spanning product, web, and brand. The exchange product page update unified visual systems by leaning into the Mars aesthetic.
Utilizing otherworldly rock formations to reference space terrain and unify web with product. View my process work on the right see color, imagery, and motion exploration.
Utilizing otherworldly rock formations to reference space terrain and unify web with product. View my process work on the right see color, imagery, and motion exploration.
Bitcoin Vegas
Since 2019, the Bitcoin Conference has been the annual gathering of the global Bitcoin community—driving the movement for sound money and financial freedom.
In 2025, Bitcoin took over Las Vegas, uniting builders, leaders, and believers.
Here, Gemini unveiled the new “The Bitcoin Edition” of The Gemini Credit Card® and gave away 2 twin cybertrucks to commemorate the moment.
In 2025, Bitcoin took over Las Vegas, uniting builders, leaders, and believers.
Here, Gemini unveiled the new “The Bitcoin Edition” of The Gemini Credit Card® and gave away 2 twin cybertrucks to commemorate the moment.
