Cloud+
(Apple Watch Redesign)
Field ︎︎︎ UI/UX Design, Interaction Design, Motion Design
Typefaces ︎︎︎ Druk by Commercial Type, Narly by Emigre, Neue Haas Grotesk Display Pro by Linotype
Brief
Redesign the face of the Apple Watch in order to change the way time is read (flows).
Solution
Cloud+ is a redesign of the Apple Watch based around the idea of clouds as a metaphor for passing time. Through integration of human-center design I was able to create personas and prototypes to create a 360 design that feels real. The main promo image features the watches in a cloud-like shape to tie the advertising back into the product.
Typefaces ︎︎︎ Druk by Commercial Type, Narly by Emigre, Neue Haas Grotesk Display Pro by Linotype
Brief
Redesign the face of the Apple Watch in order to change the way time is read (flows).
Solution
Cloud+ is a redesign of the Apple Watch based around the idea of clouds as a metaphor for passing time. Through integration of human-center design I was able to create personas and prototypes to create a 360 design that feels real. The main promo image features the watches in a cloud-like shape to tie the advertising back into the product.
Crafting the Visual Assets
Establishing User Personas
Research & Development
Research including user interviews was conducted to find out more about the subject, potential users, and competitor products.