Banza Waffles

Quick, delicious, and nutritious: introducing Banza’s newest product addition. Banza has been serving up lunch and dinner-friendly options like pizza and pasta, all made from healthy and sustainable beans like chickpeas since 2014. The brand’s latest expansion in the freezer aisle aims to bring beans to breakfast via waffles.

A nostalgic typeface paired with mouth-watering photography increases consumer appeal and emphasizes deliciousness.

Banza’s new line of waffles is the second entrant to the frozen food category for the brand.
Agency ︎︎︎ JKR

My Role ︎︎︎ Designer

Field ︎︎︎ Package Design

Typeface ︎︎︎ Rose Avenue by Set Sail Studios

Team ︎︎︎ DESIGN DIRECTOR: Katie Rominger / GCD: Rich Greco / AD: Izzy Taaffe

Dripping with Nostalgia

We were tasked with finding the sweet spot between modernity and nostalgia. By auditing trends from the 70’s and 90’s, we found a middleground that leaned into breakfast nostalgia while staying true to Banza’s core brand. 

All work on this website is property of Julia Grippo