Amplify Your Voice
Brief
Create a campaign for a new brand that focuses on a social issue. Develop messaging that is true to the brand and feels authentic.
Solution
Amplify is a new organization and platform that aims to amplify the voices of Gen-Z and Millennial youth through education and empowerment. Amplify empowers youth by informing them about art, fashion, culture, and music.
The “Amplify Your Voice” campaign focuses on bringing diversity and inclusion to the forefront of its dialogue. It aims to encourage people to get involved, be aware, be active. Ultimately, the campaign will amplify and celebrate the intersectionality of one’s identity.
Create a campaign for a new brand that focuses on a social issue. Develop messaging that is true to the brand and feels authentic.
Solution
Amplify is a new organization and platform that aims to amplify the voices of Gen-Z and Millennial youth through education and empowerment. Amplify empowers youth by informing them about art, fashion, culture, and music.
The “Amplify Your Voice” campaign focuses on bringing diversity and inclusion to the forefront of its dialogue. It aims to encourage people to get involved, be aware, be active. Ultimately, the campaign will amplify and celebrate the intersectionality of one’s identity.
Typefaces ︎︎︎ Biennale by Monotype, Macklin Display by Monotype
Photography ︎︎︎ The unsung heroes of Pexels
The colors serve as a reminder that positive change is possible and that, together, we can achieve a more progressive future.
The neutrality of the sans serif is meant to promote inclusion.
When paired with the serif, the typefaces create a tone that feels personal — a call to action that invites everyone to stop, look, and listen.
The serif typeface is used to highlight key words that are integral components of the campaign and what it stands for.